Ben Whitaker debuts with a groundbreaking exploration of innovation and transformation, inviting you to the most extraordinary dinner party ever hosted.

The Ideas Guy:Unleash Your Inner Genius brings together twenty-five of the world's greatest change-makers, from Steve Jobs to Maya Angelou, revealing their pivotal moments of genius through the powerful lens of IDEAS - Innovation, Digital, Education, Authenticity, and Strategy. This is your essential guide to unleashing your inner creative force and making your unique mark on the world.

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Discover 25 inspiring Ideas Guys to ignite your creativity and innovation.

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The Ideas Guy: Unleash Your Inner Genius
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What people think...

Ben's approach to business, education, and this book sets him apart, urging us to challenge conventional wisdom while fostering a profound appreciation for human relationships. Whilst the world is increasingly connected through screens and algorithms, he emphasises the importance of nurturing genuine connections and creativity. He advocates for using AI and digital tools as enablers that facilitate more meaningful engagement.

In a world that often celebrates perfection, this book reminds us of the beauty found in our flaws. It encourages readers to reflect, grow, and unleash their potential, revealing that the power of ideas lies within each of us, waiting to be uncovered amid the messiness of life. I was beyond proud - and subsequently, more than willing - to be asked to write this foreword to an incredible book. I know it will help you unleash your inner genius.

Stefan powell

Executive Coach and award-winning artist

This book is a powerful guide for anyone passionate about cultivating their creativity, ignite curiosity and not only pursuing but exceeding their goals. It inspires readers to embrace bold thinking, challenge the status quo, and learn from the transformative journeys of individuals who have made a lasting impact on the world. Imagine the possibilities it might help open up for you!

Louise Jones

Chief Community Officer, Thinglink

Your competition will wish you'd never found this book. The Ideas Guy prises open the greatest minds of our time and displays their inner workings. If you're ready to learn how transformative ideas really happen, you need this on your desk. Now.

Dan Fitzpatrick

Author and Education Consultant

The IDEAS Guy is the kind of book that fills you with energy and makes you want to dive straight into something new. Reading it feels like sitting down for a proper chat with Ben—thoughtful, inspiring, and full of ideas you can actually use. While nothing beats meeting him in person, this book is as close as it gets.

Ben doesn’t just tell you about innovators; he brings their stories to life in a way that makes you feel part of the journey. Before you know it, you’re not just reading about other people’s ideas—you’re thinking about how to spark your own and light the fuse on your own ‘psychic dynamite.’

Matthew Wemyss

Assistant School Director

The Ideas Guy is for anyone who’s done with playing it safe and ready to get stuck in. Packed with energy, sharp insights, and no-fluff advice, it’s all about moving past talk and making things happen. Ben’s the guy who’ll push you to think bigger, work smarter, and move faster—not just for yourself but for the people around you. If you’re ready to stop waiting and start building something that matters, this book’s the kickstart you need!

Jon Neale

Head of Growth
@ Quizizz, UK & Ireland

Ben Whitaker’s latest work is nothing short of profound. Insightful and deeply inspiring, this book belongs in the same league as Simon Sinek’s masterpieces. He has an extraordinary ability to take real-world examples of innovation and impact and distill them into lessons that are not only practical but also profoundly empowering.

Reading this book was an uplifting experience. It instilled a belief that I could do more, achieve more, and create a bigger impact in my own work. It offers not just ideas but also actionable steps, making even the most ambitious goals seem achievable. If this book resonates on a wider scale, it has the potential to spark a revolution of possibilities, fostering a world where education—and life beyond it—thrives for everyone.

Ben is undeniably one of the world’s true futurists and visionaries. His down-to-earth writing style and ability to break down complex concepts into manageable, impactful steps are simply phenomenal. This book is not just a read; it’s an experience—one that inspires, empowers, and drives change. Absolutely amazing!”,

Philippa Wraithmell

EdRuption Founder,
Author of The Digital Ecosystem

The Ideas Guy is a captivating and empowering guide for educators, dreamers, and innovators alike. It blends vision with actionable strategies to inspire creativity and ignite the pursuit of transformative ideas. Through compelling examples of trailblazers, the book highlights how the power of individual vision can reshape education and inspire global movements. Packed with thought-provoking insights and relatable narratives, this book not only champions innovation but also demonstrates how education can be a cornerstone of change. By exploring the intersection of digital tools, strategy, and authentic teaching, it equips educators with the mindset to dream bigger and drive impactful change.

The Ideas Guy is a compelling call to action for anyone ready to challenge the status quo, ignite change, and make a meaningful impact. It demonstrates how our world is poised for innovation, equipping every leader, teacher, businessperson and learner with the tools to dream boldly, take decisive action, and transform the world. Read it and embrace it!

Paddy McGrath

Head of Education, Everway

The Ideas Guy: Unleash your inner genius" is a really bold and inspiring guide for innovators, educators, and entrepreneurs who refuse to settle for the status quo. The book is centred on the principles of IDEAS—Innovation, Digital, Education, Authenticity, and Strategy—it challenges readers to embrace creativity, courage, and collaboration to effect meaningful change. I really enjoyed the compelling anecdotes and lessons from trailblazers across sectors, and the book offers practical insights on transforming ideas into reality while really resonating with me on celebrating the power of collective creativity and diversity.

With a conversational tone which I loved, and actionable advice, I found this book both a motivational read and a very practical toolkit. Whether you’re an entrepreneur, educator, or anyone with an idea or vision, then this book will definitely help inspire you to harness your potential and follow some well proven steps forwards.

Al Kingsley

Group CEO of NetSupport

I've known Ben for ages, and I am lucky to call him a friend. Ben on a regular basis, blows my mind with his relentless curiosity and ability to turn ideas into real action. Just from the work with edufuturists he’s like hey! We need a new website. Here we go! A podcast concept or theme, Smashes it!  An event idea, not just an idea it’s realised! This book? It's a glimpse into how Ben's brain works, which, let me tell you, is a whole different level. It's a manifesto for thinking differently, and frankly, everyone whether you are educators, business folks, even you at home, needs even a small dose of it. Massive congrats, mate!

And hey, since I'm lucky enough to have Ben bounce ideas off me every week, this book is a real treat for the rest of you who don't get that privilege. You're welcome.

Steve Hope

CEO & Podcast Host

Ben's first book doesn't disappoint. Compelling narrative around these visible people helps to demystify the thought of us and them and gives a new take on changing the narrative around self-belief but on a far deeper level. A must read especially given the comparison pandemic.

Here's to you and your genius.

Mike Walker

Co-founder @Stoppress